Available for Projects
I help agencies and businesses make confident growth decisions by combining accurate analytics with Semantic SEO—turning data and content into sustainable revenue.
Thoughts, stories and ideas.
Latest projects showcasing GA4 implementations, SEO strategies, and analytics solutions that deliver measurable business results.
Complete GA4 and Google Ads tracking for WordPress + Shopify hybrid setup. Implemented cross-domain tracking to maintain attribution across checkout flow, enhanced conversions, full ecommerce funnel (begin_checkout → add_shipping_info → add_payment_info → purchase), call tracking, and Microsoft Clarity.
GA4 ecommerce implementation for used auto parts retailer with custom quote system. Built dynamic value tracking handling both priced items and "call for price" products, enhanced conversions for Google Ads, phone call tracking, and dynamic remarketing setup.
A decade of experience with startups, agencies, and Fortune 500 companies specializing in analytics and SEO strategy.
Founder of Metrics Optimize
Helping businesses implement analytics tracking, optimize SEO strategy, and make data-driven decisions. Specializing in GA4, GTM, and semantic SEO.
Google Analytics & SEO Strategist
Data collection configurations, web analysis reporting, and SEO strategy for Australian business.
Digital Analyst & Conversion Tracking Expert
Conversion tracking implementation and analytics optimization for advertising clients.
SEO Specialist
Search engine optimization and WordPress technical implementations.
Comprehensive analytics and SEO solutions tailored to drive measurable business growth.
Comprehensive analytics implementation and optimization services to help you understand your data and make better decisions.
Semantic SEO and technical optimization services to improve your search visibility and drive qualified organic traffic.
Choose your preferred way to connect. No strings attached.
Industry-recognized certifications from Google, HubSpot, and Semrush demonstrating expertise in analytics and SEO.
University of Illinois Chicago
Optimize Smart
Siavak Analytics
Stape
A selection of impactful projects across analytics, SEO, and data visualization delivering real business results.
GA4 implementation on Magento with Cloudflare first-party data setup to bypass ad blockers. Full ecommerce funnel, site search tracking, remarketing audiences, and Google Search Console integration.
Revenue · Purchasers · ROAS on Microsoft Ads
GA4 ecommerce tracking for Shopify golf retailer. Complete checkout funnel, purchase tracking with value, custom remarketing audiences, and customized GA4 dashboard for easy reporting.
$24K revenue · 112 purchases · $220 ARPPU
Complete Shopify tracking with GA4 and Microsoft Ads. Full ecommerce funnel from view_item to purchase with revenue attribution across both ad platforms.
Revenue · Purchasers · ROAS on Microsoft Ads
GA4 and Google Ads implementation for Squarespace + Booqable rental platform. Cross-domain tracking, purchase attribution, call tracking, contact form submissions, and Calendly booking conversions.
5 conversion types trackedIndustry-leading tools and platforms I use daily to deliver exceptional results for clients.
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